Social Media Cahanging the Structure of Information

     Beginning with the creation of a computer in the early 21st century that followed the creation of the Internet media that are useful as tools (because of its function only to send email and browse the website at the time). However, in line with developments in computer technology and the Internet, the Internet previously only considered as tools for sending emails and browsing the website has now progressed significantly. Currently the Internet has made an integral part in human life, because its function is currently no longer can be considered as tools, however. With the Internet one can communicate with anyone who is different geographically and time, without a gap of distance and time. This is called the Social Media Online.Own online social media presence begins with friendster.com in 2002 which was well received by the people, especially young people in Indonesia, then attended Facebook.com and Twitter.com microblogging service that is booming in 2009.This online social media allows us to exchange information to fellow users, in addition to services that pamper the owner of the account of social media such as:

- Customize the profile pages themselves, share creative digital content,

- A realtime chat facility and commentary fellow users who is realtime

- Etc.

     That facility has to offer services online social media sites to get the attention of the user community. That's what's changing patterns of social interaction into the cyber community (Cyber ​​Community), the public is now more likely to use virtual communication than face to face communication to interact with relatives and friends because of the device to access is not limited to just using the computer, however, Mobile devices are now many have features to facilitate the account owners in cyberspace. Not only affect social change. However, the online social media also influenced the development of political, economic, and education, in political terms many politicians started using social media after seeing Barack Obama win election is said that more or less because of its interaction with the American people through Twitter account.

     In the political to control public policy in order not elitist, by making the topic of talks on social media about social events that just happenedas the case of a government out of the rule then the tool is the media who factual,not engineering the government is making people take control of public policy and economic field, can be seen by the proliferation of people using online social media by opening an online store that sells a wide range of goods ranging from clothing to food, in the field of education. The rise of service offering expertise in online education, for example, only English, web design, online business and so on. Similarly, the full facilities of the internet makes people preferto interact in cyberspace, Because In Addition a complete facility for ease afaccess it anywhere and anytime. However, the tedency for People who use virtual communications to interact with others rather than not have a problem, Because of its naturein terms of charging information is personal data them selves, thus giving a person the freedom to have a new identity, fake identity,that or a dual identity has become the hallmark of the cyber community, other than that. Frequency level of cyber-community interaction is longer than the communication in the real world, or it could be said to be "addicted" social media. And the last is, virtual communities are formed in the cyber community are not the same as conventional community at large who need space and time, besides the conventional community has a leadership structure, laws and rules and has a mecanism for social, in virtual communities do not have standard rules. Everyone seemed to have a leadeship role, and the assessor Himself.

     In addition to the above problems, freedoms upheld by the cyber community has eliminated the boundaries of public space and private space, emotion and personal opinion it is possible to be disseminated to the public. In the context of the breadth of online media usage can be black propaganda tool that can shake the world, see it happening in the Middle Eastern countries that its people demand democracy in their country, all started from raising support in the virtual world and continues with great action.Society, media and culture will always be connected and influence each other, because the media and culture are part of the community.